Airtècnics Company, leader in the design, manufacturing and distribution of equipment, ventilation components and air handling units, has played a prominent role in La Roca Village enlargement project, the complex of outlet top-brands boutiques placed in La Roca del Vallès. The recent enlargement of the premises has implied the creation of 40 new shops, national and International firms, most of which have trusted Airtècnics for the adaptation of their spaces.
Brands as Montblanc, Comptoir des Cotonniers, GUCCI, Salomon or Armani have resorted Airtècnics services for the air curtains installation at the premises entrances. The large number of clients from around the world that visit La Roca Village as a centre of commercial and touristic interest obliges the shops to keep their doors open during all the business hours. Here comes the need for efficient air curtains systems that permit an optimal and comfortable climatisation inside the boutiques and a sustainable consumption of energy. Therefore, they have trusted the best technical team in climatisation for a luxury complex.
The recent enlargement carried out last June has made it possible for La Roca Village become the largest complex of the Chic Outlet Shopping® collection in Europe, that already counts with nine Villages placed in the main European cities: London, Dublin, Paris, Madrid, Milan, Brussels, Frankfurt and Munich. This reinforces its positioning for shopping tourism and responds to the needs of global clients with high quality criteria and high purchasing power.
The enlargement has represented for Value Retail, the management company for the Project, an investment of 30 million euros and the creation of 300 jobs, 200 of which are direct. The complex has increased the area from 17.000 m2 to 24.000 m2, what has also resulted in services improvement, as client support, offering a differential value to customer’s shopping experience.
Value Retail business model promotes the non-commercial area as main value. The new spaces include a new VIP room, a MICE room designed exclusively for congress, meeting and incentive tourism with capacity for 80 people, a multi-confessional prayer zone, a free tax refund office, a handfree shopping and many other services to offer the best in hospitality and tourist attention.